- Develop strategic launch plan with uptake targets
- Develop pricing strategy
- Develop demand generation strategies and create communications materials
- Establish manufacturing and distribution strategies
- Identify, engage, and train partners
- Finalize technology design
- Update analysis of development costs
- Update business plan and demand forecast
- Execute plan for communications, training, advocacy, and key opinion leader engagement
- Obtain regulatory approvals, if required
Questions to Answer
- How do learnings align with existing evidence?
- What changes need to be incorporated based on feedback?
- To whom do we need to communicate? What do we want them to think, feel, and do? How / where can we reach them?
- How will we develop, distribute, and price our technology?
- How might partners validate / communicate in support of our solution?